I'm not new to supplements, nor all the distrust that some of the less honest industry has earned. This is why I'm taking the time to write this review. This product scores super high for me in multiple categories.Quality- the quality is top notch.Usability- the taste is good, it dissolves perfectly which gives a flexibility beyond just a shake. Great in oatmeal! No funky aftertaste.Sustainability- One of my pet peeves is when you buy a product only to open it and find the container only a fraction full. There's a lame statement that says "contents may settle blah blah" It's BS. Well, this container came full! Thank you NBPURE! Also, the power is so fine, it's almost like powdered sugar. So, when you give a good scoop it's a GOOD scoop!I always like to "date" a product before I "marry" it. Been using for weeks not and my next order will be a subscription. Just saying...