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Our Story

For decades, we’ve brought people the best,
all-natural supplements, and we don’t plan
on stopping any time soon.

Our Story

For decades, we’ve brought people the best,
all-natural supplements, and we don’t plan
on stopping any time soon.

Who We Are

Over 25 years ago, we made a commitment to improve the lives of our customers through our natural approach to health and wellness, and that remains our mission to this day. But that doesn’t mean we’re afraid to make changes around here. Just like our brand name has gone from Aerobic Life to Nutritional Brands to NB Pure, our products have evolved, too. We strive to always make things better, from the quality of the ingredients in every product to our packaging designs, all while maintaining our core values.Because when you use ingredients with a purpose, you’re giving your body exactly what it needs.

Being Better.

Wellness isn’t about perfection, it’s just about being a little better. Because we all know that if we feel better, then we can be better.

LEARN MORE

Intentionally Better:
A Wellness Blog

Chocolate Peanut Butter Pretzel Protein and Energy Bites

Chocolate Peanut Butter Pretzel Protein and Energy Bites

Jun 14, 2021NB Pure Team

written by Lauren Curl-Ferrell on June 14, 2021 A Homemade Protein Ball That Provides Nutrition and Energy? Yes. Dreams really do come true.  These energy balls are a fan favorite...

Healthy Protein Toffee Candy Bars (Paleo and Vegan)

Healthy Protein Toffee Candy Bars (Paleo and Vegan)

Jun 14, 2021NB Pure Team

Written by Lauren Curl-Ferrell on June 14, 2021.  These homemade Protein Toffee Bars are Paleo, Vegan, and Secretly Healthy. This recipe consists of almond protein nougat, topped with crunchy toffee...

Kid's Activity - Super Hero Bears

Kid's Activity - Super Hero Bears

Jun 13, 2021NB Pure Team

Written by Lauren Curl-Ferrell on June 13, 2021 Arts and crafts is a very important part of life. Especially when little ones are involved. With today being National Children's Day,...

Pioneers in the Wellness World

From the very start, we’ve designed products that were ahead of their time. By sourcing ingredients of the highest caliber, and monitoring the production process every step of the way, we’ve made authentic wellness products since day one. Similarly, we’ve offered a range of plant-based wellness solutions long before making plant-based products was a common practice. At NB Pure, we’re always searching for ways to make our products better, because you deserve it.