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Our Story

For decades, we’ve brought people the best,
all-natural supplements, and we don’t plan
on stopping any time soon.

Our Story

For decades, we’ve brought people the best,
all-natural supplements, and we don’t plan
on stopping any time soon.

Who We Are

Over 25 years ago, we made a commitment to improve the lives of our customers through our natural approach to health and wellness, and that remains our mission to this day. But that doesn’t mean we’re afraid to make changes around here. Just like our brand name has gone from Aerobic Life to Nutritional Brands to NB Pure, our products have evolved, too. We strive to always make things better, from the quality of the ingredients in every product to our packaging designs, all while maintaining our core values.Because when you use ingredients with a purpose, you’re giving your body exactly what it needs.

Being Better.

Wellness isn’t about perfection, it’s just about being a little better. Because we all know that if we feel better, then we can be better.

LEARN MORE

Intentionally Better:
A Wellness Blog

Protein Matcha Popsicles with Blueberries and Cream - Halloween Zombie Style

Protein Matcha Popsicles with Blueberries and Cream - Halloween Zombie Style

Sep 20, 2021NB Pure Team

Is There Any Better Way To Bring Spooky Season In?  This year is flying by. I can not believe that we're in Fall already! I always get pumped to make...

Easy Gluten Free Pumpkin Protein Bars Recipe

Easy Gluten Free Pumpkin Protein Bars Recipe

Sep 20, 2021NB Pure Team

Gluten Free, Pumpkin, and Protein? We're in.  These pumpkin protein bars take about 30 minutes to make and that’s including the 25 minute bake time. I decided to use oat flour...

Apple Pie Energy Bites

Apple Pie Energy Bites

Sep 20, 2021NB Pure Team

It's 2021, we don't all have time to make pie. But what we do have time for - are these quick Apple Pie Energy Bites. Once these energy balls are...

Pioneers in the Wellness World

From the very start, we’ve designed products that were ahead of their time. By sourcing ingredients of the highest caliber, and monitoring the production process every step of the way, we’ve made authentic wellness products since day one. Similarly, we’ve offered a range of plant-based wellness solutions long before making plant-based products was a common practice. At NB Pure, we’re always searching for ways to make our products better, because you deserve it.