Our Mission

Rooted in Gut Health

For 25+ years, we’ve led with one belief: gut health is the foundation of whole-body wellness. Our mission is simple: to deliver clean, purity-tested, science-backed supplements made with carefully sourced natural ingredients.Guided by our Gut Health Journey™—Cleanse, Digest, Replenish & Boost—we give people the tools to be their best, from the inside out.

  • Kickstart digestion, restore gut flow & support the body’s natural detox pathways for lasting wellness.*

  • Optimize digestion & nutrient absorption with targeted support from fiber, enzymes & prebiotics and probiotics.*

  • Support strength, energy, immunity & more with the most bioavailable, science-backed nutrients & botanicals.*

  • Power energy & immune health with highly absorbable nutrientsdeliveredin convenient, fast-actingsprays.*

Our Values

Natural. Better. Pure.

Our values aren’t just words. They guide how we show up every day & every supplement we create—so you can trust what you’re putting into your body.

  • Natural Ingredients

    All our ingredients are naturally sourced, carefully chosen & made without anything artificial—because quality should never be compromised.

  • Better Formulas

    Our smarter formulas are meticulously crafted with clinically backed ingredients—each selected to support optimal gut health & wellness.

  • Purity Tested

    From raw materials to finished formulas, every batch is independently third-party tested to meet the highest standards of purity, potency, safety & efficacy.

From One Idea to a Movement

A Woman-Owned Family Business

Long before “gut health” became a wellness buzzword, Danna Pratte understood its power. When she first tried MagO7, she experienced firsthand just how transformative a healthy gut could be. Energized and inspired, she set out on a mission to share this breakthrough with others. 

This mission became NBPure—still proudly family owned and operated in a world where many wellness brands have grown impersonal and inauthentic. Founded more than 25+ years ago, NBPure was built on Danna’s unwavering belief that clean, effective & purity-tested supplements can change lives. 

Today, as CEO, she continues to lead with heart and purpose, growing not just a company, but a movement—showing the world that when the gut thrives, everything in life thrives.