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Always Steer Clear of These 3 Things in Supplements

  • 4 min read

When you want to be healthier, you want the cleanest products with the best-for-your-health ingredients. We get it: that’s why we do what we do at NBPure. Our goal is to produce the purest health and wellness supplements to help you on your wellness journey. What’s more: we create products that we would want to use ourselves (and use them, we do!).   

That’s why we wanted to give you a rundown of the three ingredients we always say “no” to, and why.


    1. Artificial sweeteners. This is one that we feel strongly about at NBPure. Artificial sweeteners are chemicals created in a lab to be up to 20,000 times sweeter than average sugar (that’s a little too sweet!). While these sweeteners don’t contain sugar or many calories, when you eat things that are so sweet, some experts say your taste buds tend to keep craving things that are that sweet

      These sweeteners are found in everything from sports and energy drinks, protein powders, soda, gum, some baked goods, and so much more. That’s because the U.S. Food &. Drug Administration (FDA) has recognized these sweeteners to be safe.  

      At NBPure we take purity seriously.  

      If it’s artificial, we don’t use it and we won’t ever. 

      Artificial sweeteners include saccharin, aspartame, sucralose, neotame, and acesulfame potassium. Artificial sweeteners also include sugar alcohols ending in “-ol”. These include xylitol, erythritol, sorbitol, and maltitol.  

      While our taste buds may not detect the differences between these sweeteners and sugar, our body and brain can. Studies are inconclusive about the health effects of these sweeteners, but some things are known. For example, bacteria in the gut ferment sugar alcohols, which can release gas and may cause bloating and indigestion, particularly if consumed in large amounts.  

      What we use at NBPure instead of sugar or artificial sweeteners: plant-based Sweet Leaf™ Stevia from the stevia plant, an herbal shrub native to South America. This sweet plant has been safely used for food and medicine for hundreds of years. It has no artificial ingredients and has zero calories and carbs. And it contains inulin, a soluble vegetable fiber that’s good for the gut.  

      You can find this sweet plant in products like Earthy Andy Superfood Paradise, Daily Multi-Fiber complete fiber supplement, Earthy Andy Plant Powered Protein, and Plant Protein+ protein powder.


      Try Daily Multi-Fiber, an all-natural, better-for-you fiber blend with prebiotics and probiotics and a natural coconut lime flavor. 


        2. Artificial dyes. These are chemical dyes often derived from petroleum (yes, petroleum!) that add color to any food or drink. They’re found in everything from sports drinks and sodas to cereals and treats like candy. Why add them? How our food looks influences our perception of taste, smell, and overall satisfaction. Think about it: if something doesn’t look good, chances are you don’t want to eat or drink it. 

          Right now, there are seven artificial food dyes approved by the FDA. These (see below) all start with FD&C, which stands for the Federal Food, Drug, and Cosmetic Act (a law passed by Congress). These food dyes are used alone, or they’re combined to create certain colors. These artificial colorings can also sometimes go by the name “lake” on a food label. For example, you might see “Yellow 5 lake” on a label. 

          At NBPure, we’re adamant that artificial food coloring doesn’t belong in any supplements or food for that matter. That’s why we don’t use them. Instead, we use the natural colorings that come from whole foods and/or the ingredients themselves. In fact, our Methyl B-12 spray has an orangey-red hue that comes from its methyl cobalamin, the active, more absorbable form of B-12 that we use in all our supplements.  


          Try Methyl B-12 spray with the most active, more absorbable form of B-12 called methyl cobalamin. 


            3. Artificial flavors. Like artificial sweeteners and dyes, these are chemicals or combinations of chemicals produced in a lab—typically from petroleum and other inedible substances—to create a particular taste.

              These chemicals can often mimic natural flavors. For example, the chemical ethylvanillin is one that’s used to mimic the natural flavor of vanilla. These artificial flavors are found in products like processed snacks and sodas, energy drinks, candy and gummies, baked goods, ice cream, salad dressings, and so much more. 

              The FDA defines “natural flavors” like the ones we use in NBPure products as those that come from plants (i.e., fruits, roots, barks, herbs, etc.). They can also come from animal products (meat, dairy, etc.). 

              At NBPure, we believe that everything should be natural and plant-based whenever possible. That’s why all our flavorings like the Tahitian Vanilla flavor in Earthy Andy’s Plant Powered Protein come from natural sources. 


              Try Plant Protein+, the complete plant protein with 25 grams of protein per scoop. It’s made from just 5 simple, pure ingredients including North American yellow peas.  


              To learn more about what we do at NBPure, check out our full lineup of better-for-you, natural health and wellness supplements by clicking here.  

              We’ve also got an amazing team of nutritionists manning our customer service hotline so feel free to call 800.798.0707 with questions or just to chat about natural wellness and everything pure. We’re here for you!